Your Blonde. Your Rules.
Dark & Lovely Fade Resist 396 Luminous Blonde is the #1 permanent haircolor brand designed for women of color — delivering up to 8 weeks of rich, vibrant luminous blonde color with brilliant shine that lasts. The advanced fade-resist technology locks in color while the nourishing formula infused with Argan Oil and Vitamin E conditions your hair throughout the coloring process.
Designed to complement a range of beautiful skin tones, this easy 1-application formula gives you bold, salon-worthy results at home. Go blonde on your terms.
Key Benefits
- Up to 8 Weeks of Rich Color — fade-resist technology locks in vibrant luminous blonde color
- Brilliant Shine — advanced formula delivers glossy, mirror-like shine
- Nourishing Care Formula — infused with Argan Oil and Vitamin E to condition while coloring
- Designed for Women of Color — complements a range of beautiful skin tones
- 1 Easy Application — salon-worthy results at home
How To Use
- Mix colorant and developer in the applicator bottle and shake well.
- Apply evenly to dry hair from roots to ends and process for 25 to 30 minutes.
- Rinse thoroughly, apply nourishing conditioner and style as desired.
⚠️ Safety Information: Perform a strand test and skin allergy test 48 hours before use. Not for use on eyebrows or eyelashes. Keep out of reach of children. Avoid contact with eyes — if contact occurs, rinse immediately with water.
Shipping Information
We are proud to utilize a robust network of 7 distinct distribution centers located strategically across the United States. By shipping domestically rather than relying on overseas fulfillment, we ensure that your beauty products are processed quickly and handled with care.
Standard delivery for most orders is typically 5-6 business days. Please note that shipping times may vary slightly depending on your location relative to our nearest warehouse, but our US-based network allows us to get your essential beauty supplies to your doorstep as efficiently as possible.